World-class brand creative with 30+ years of brand-building experience and thought leadership.

I use distinctive creativity to dramatise what matters most, enhance the impact of brands and hopefully bring a little joy and beauty to the world.

World-class brand creative with 30+ years of brand-building experience and thought leadership.

I use distinctive creativity to dramatise what matters most, enhance the impact of brands and hopefully bring a little joy and beauty to the world.

World-class brand creative with 30+ years of brand-building experience and thought leadership.

I use distinctive creativity to dramatise what matters most, enhance the impact of brands and hopefully bring a little joy and beauty to the world.

GREAT!

Naming and branding of UK free to air TV channel (formerly Sony)*

PDF Case Study

GREAT!

Naming and branding of UK free to air TV channel (formerly Sony)*

PDF Case Study

GREAT!

Naming and branding of UK free to air TV channel (formerly Sony)*

PDF Case Study

FIFA World Cup

Full branding for the FIFA World Cup Korea / Japan (c 4 billion audience)

PDF Case Study

FIFA World Cup

Full branding for the FIFA World Cup Korea / Japan (c 4 billion audience)

PDF Case Study

FIFA World Cup

Full branding for the FIFA World Cup Korea / Japan (c 4 billion audience)

PDF Case Study

Same You

Naming and branding for hollywood actress Emilia Clarke's brain injury recovery charity

PDF Case Study

Same You

Naming and branding for hollywood actress Emilia Clarke's brain injury recovery charity

PDF Case Study

Same You

Naming and branding for hollywood actress Emilia Clarke's brain injury recovery charity

PDF Case Study

Nissan

Employee Engagement and brand building over 6 years*

Work with me

Nissan

Employee Engagement and brand building over 6 years*

Work with me

Nissan

Employee Engagement and brand building over 6 years*

Work with me

Lenovo

Corporate story and brand narrative to create clarity and consistency*

Work with me

Lenovo

Corporate story and brand narrative to create clarity and consistency*

Work with me

Lenovo

Corporate story and brand narrative to create clarity and consistency*

Work with me

Unna

Naming and branding of luxury Barbados resort*

PDF Case Study

Unna

Naming and branding of luxury Barbados resort*

PDF Case Study

Unna

Naming and branding of luxury Barbados resort*

PDF Case Study

I’m Ged Equi, a UK-based Creative Director with extensive global experience.

I specialise in brand-building. This could be bringing a purpose alive, sharpening brand and business communication, designing employee engagement experiences or simply using thoughtful and intelligent design.

All delivered using great storytelling and impeccable attention to detail.

Note that many projects are redacted due to client confidentially. Please contact me for more information.

*As Creative Director at The Caffeine Partnership


Specialisms

Identity Creation
Brand Implementation
Art Direction
Brand Strategy
Copywriting
Naming
Brand Communication
Employee Engagement
EVP
Thought Leadership

FIFA

Logo and implementation for the worlds governing body of football

PDF Case Study

FIFA

Logo and implementation for the worlds governing body of football

PDF Case Study

FIFA

Logo and implementation for the worlds governing body of football

PDF Case Study

Ceres

Logo, brand positioning and implementation for the global pioneers in clean energy technology*

PDF Case Study

Ceres

Logo, brand positioning and implementation for the global pioneers in clean energy technology*

PDF Case Study

Ceres

Logo, brand positioning and implementation for the global pioneers in clean energy technology*

PDF Case Study

"Ideas, the creative process, meetings, deadlines and the client relationship – all were superb."

CEO, European Energy Association

Narrative

Identity for global media and broadcast company*

Narrative.com

Narrative

Identity for global media and broadcast company*

Narrative.com

Narrative

Identity for global media and broadcast company*

Narrative.com

Creativity

With the proprietary Creative Canvas exploration

Work with me

Creativity

With the proprietary Creative Canvas exploration

Work with me

Creativity

With the proprietary Creative Canvas exploration

Work with me

I have created many identities and led many global brand projects including:

FIFA - identity | Oxfam - identity | Oneworld - identity and guidelines | United Nations -(MAP) identity | UNNA resorts - brand identity | Farfetch - brand book | Volvo - brand guidelines / showrooms | 24 Hour Fitness - identity | BiC - brand identity & packaging | Tippex - brand identity & packaging | Mobil One - brand identity | China Bohai Bank - identity | Lenovo - brand story | Infosys - internal brand identity | Sage - identity, guidelines, packaging | London Eye - identity | Red Funnel Ferries - brand identity | Intercity East Coast - Identity | Southbank Centre - member programme | Nissan - employee engagement | BNP Paribas - employee engagement | Strutt & Parker - brand engagement | EY - internal brand | Orange - brand engagement | Eurostar - brand program | Comic Relief - sub-brand |Kier Group - brand engagement | Zeneca & Astra Zeneca - brand identity | Kia Motor Company - employee engagement | Christian Louboutin - employee engagement | Jersey Electricity - employee engagement | AXA - employee engagement | Experian - employee enagement | OS Maps - employee engagement

CEO, Global Tech

"Always stimulating, provocative and very thoughtful."

"Always stimulating, provocative and very thoughtful."

"Always stimulating, provocative and very thoughtful."

CEO, Global Energy

"Exceeded my expectations - our people are genuinely excited by the brand new visual identity."

"Exceeded my expectations - our people are genuinely excited by the brand new visual identity."

"Exceeded my expectations - our people are genuinely excited by the brand new visual identity."

HR director, Global Auto

"The creativity and design flair combined to create simple, yet effective designs and products for us which complement our programmes and offering, with a professional and exciting brand image."

"The creativity and design flair combined to create simple, yet effective designs and products for us which complement our programmes and offering, with a professional and exciting brand image."

"The creativity and design flair combined to create simple, yet effective designs and products for us which complement our programmes and offering, with a professional and exciting brand image."

Senior Manager, Insurance

"It has been a pleasure working with you and benefiting from your fresh and creative ideas. Thanks again and looking forward to collaborating again in the future."

"It has been a pleasure working with you and benefiting from your fresh and creative ideas. Thanks again and looking forward to collaborating again in the future."

"It has been a pleasure working with you and benefiting from your fresh and creative ideas. Thanks again and looking forward to collaborating again in the future."

CEO, Brewing

"Delivered a first class, insightful and commercially excellent brand proposition and positioning which is really helping us gain cut through in a highly congested and competitive market place."

"Delivered a first class, insightful and commercially excellent brand proposition and positioning which is really helping us gain cut through in a highly congested and competitive market place."

"Delivered a first class, insightful and commercially excellent brand proposition and positioning which is really helping us gain cut through in a highly congested and competitive market place."

Global Head of Culture, Data

"Brought us big and bold ideas, new and fresh thinking, sleeves-up and get-stuck-in approach, undaunted by the scale (and, usually with us, the speed) of the task at hand and always, always a huge amount of fun!"

"Brought us big and bold ideas, new and fresh thinking, sleeves-up and get-stuck-in approach, undaunted by the scale (and, usually with us, the speed) of the task at hand and always, always a huge amount of fun!"

"Brought us big and bold ideas, new and fresh thinking, sleeves-up and get-stuck-in approach, undaunted by the scale (and, usually with us, the speed) of the task at hand and always, always a huge amount of fun!"

Head of Brand, Global Tech

"It was great fun, highly collaborative."

"It was great fun, highly collaborative."

"It was great fun, highly collaborative."

SVP, Employee Engagement

"We admired the creativity, flexibility and understanding of our requirements as well as the agility."

"We admired the creativity, flexibility and understanding of our requirements as well as the agility."

"We admired the creativity, flexibility and understanding of our requirements as well as the agility."

SVP, Comms and Engagement

"All the expertise we need in terms of creative & concept design. We always feel we are in safe hands."

"All the expertise we need in terms of creative & concept design. We always feel we are in safe hands."

"All the expertise we need in terms of creative & concept design. We always feel we are in safe hands."

Astra Zeneca

Identity and implementation for global pharmaceutical company (including Zeneca)

astrazeneca.com

Astra Zeneca

Identity and implementation for global pharmaceutical company (including Zeneca)

astrazeneca.com

Astra Zeneca

Identity and implementation for global pharmaceutical company (including Zeneca)

astrazeneca.com

MangoTree

Branding for inclusive and representitive streaming service - co-owner

PDF Case Study

MangoTree

Branding for inclusive and representitive streaming service - co-owner

PDF Case Study

MangoTree

Branding for inclusive and representitive streaming service - co-owner

PDF Case Study

Les Roches

Identity and positioning for the world's leading hospitality school based in Switzerland*

lesroche.edu

Les Roches

Identity and positioning for the world's leading hospitality school based in Switzerland*

lesroche.edu

Les Roches

Identity and positioning for the world's leading hospitality school based in Switzerland*

lesroche.edu

Hofmeister

Relauch of Hofmeister back into the UK, brand creation, positioning*

PDF Case Study

Hofmeister

Relauch of Hofmeister back into the UK, brand creation, positioning*

PDF Case Study

Hofmeister

Relauch of Hofmeister back into the UK, brand creation, positioning*

PDF Case Study

South Bank Centre

Membership program, brand story and brand book for London's biggest arts centre

lesroche.edu

South Bank Centre

Membership program, brand story and brand book for London's biggest arts centre

lesroche.edu

South Bank Centre

Membership program, brand story and brand book for London's biggest arts centre

lesroche.edu

Hofmeister

Identity, guidelines and full implementation for the world's leading airline alliance

oneworld

Hofmeister

Identity, guidelines and full implementation for the world's leading airline alliance

oneworld

Hofmeister

Identity, guidelines and full implementation for the world's leading airline alliance

oneworld

The Marketing Society

Identity for the Marketing Societys Leadership program

markeringleaderprogram.com

The Marketing Society

Identity for the Marketing Societys Leadership program

markeringleaderprogram.com

The Marketing Society

Identity for the Marketing Societys Leadership program

markeringleaderprogram.com

Oxfam

British-founded confederation NGOs focusing on the alleviation of global poverty

Work with me

Oxfam

British-founded confederation NGOs focusing on the alleviation of global poverty

Work with me

Oxfam

British-founded confederation NGOs focusing on the alleviation of global poverty

Work with me

Sage

Identity and implementation for global accountancy software

Work with me

Sage

Identity and implementation for global accountancy software

Work with me

Sage

Identity and implementation for global accountancy software

Work with me

China Bohai Bank

Commercial bank in Tianjin, China. Identity only

Chine Bohai Bank

China Bohai Bank

Commercial bank in Tianjin, China. Identity only

Chine Bohai Bank

China Bohai Bank

Commercial bank in Tianjin, China. Identity only

Chine Bohai Bank

Currently I’m open to new opportunities and projects. Feel free to reach out or book a free 30 minute Zoom call.

Currently I’m open to new opportunities and projects. Feel free to reach out or book a free 30 minute Zoom call.

Currently I’m open to new opportunities and projects. Feel free to reach out or book a free 30 minute Zoom call.

gedequi@me.com

gedequi@me.com

gedequi@me.com

+44 (0)7812 037748

+44 (0)7812 037748

+44 (0)7812 037748

Ged Equi LinkedIn

Download CV

The Caffeine Partnership